As part of the deal with Google, the search advertising company will teach
AOL how to optimize its pages for best placement in the Google rankings.
Take the billion dollars Google is throwing at Time Warner for five percent of AOL, and Google will throw in some lessons on search engine optimization. The New York Times included a little tidbit in the second page of its story about this:
"The Search" author John Battelle, whose Federated Media has the New York Times Company as an investor, commented in the Times that the search placement, and a similar arrangement for videos in Google Video, "represents a step closer to a slippery slope" for Google.
AOL co-founder Steve Case penned an article that appeared in the Washington Post that may have influenced Time Warner's agreement with Google, the Times report said:
The most surprising part of the sudden switch from Microsoft to Google by AOL is this statement in the article:
Search marketing professionals should keep an eye on AOL pages after the deal gets finalized and AOL starts appearing higher in Google's index. Although it is assumed Google's help will be with regards to advertising, the report doesn't specifically state this is so.
If Google indeed does help AOL craft those pages to snare high spots in the organic listings, without manually tweaking the algorithms, those pages will be a masterclass in SEO design for those who want to score highly as well.
"AOL, You've Got SEO", by David A. Utter, 2005-12-19