Расходы на рекламу для привлечение новых пользователей у 3-х поисковиков:

в течение первых 4-х месяцев 2005 составили:

• MSN - $44 million;
  
• Yahoo - $14;
  
• Google - $2.

To lure new surfers to these and other services, Microsoft spent $44 million marketing various MSN services in the first four months of 2005, while Yahoo spent $14 million -- vs. just $2 million for Google, says TNS Media Intelligence.

Google's Leap May Slow Rivals' Growth: MSN and Yahoo! face new challenges as their share of search falls, yy Ben Elgin in San Mateo, Calif.
BusinessWeek. JULY 18, 2005. Editions: N. America